← Back to articles
Amazon SES / EUM
September 23, 2025
high impact
Enhance event experiences with a generative AI-powered WhatsApp assistant using AWS End User Messaging
AI Summary
AWS Launches AI-Powered WhatsApp Assistant for Event Experiences at Dubai Summit AWS introduced an innovative WhatsApp-based AI assistant at the AWS Dubai Summit 2025, designed to enhance attendee experiences through generative AI and seamless messaging. The solution addresses common event navigation challenges by providing personalized session recommendations, real-time venue guidance, and interactive support without requiring attendees to download a dedicated event app. Leveraging AWS End User Messaging, Amazon Bedrock, and a serverless architecture, the Summit Assistant Bot allows participants to scan QR codes and instantly connect with an intelligent assistant via WhatsApp.
Key Takeaways
- • The AI assistant uses natural language processing to provide tailored session recommendations and venue guidance
- • Attendees can interact through WhatsApp by scanning strategically placed QR codes, eliminating app download friction
- • The solution employs a modular architecture with custom metrics, message processing, and AI-powered response generation
AWS End User Messaging
Events
Technical How-to