Google looks to tackle longstanding RCS spam in India — but not alone - TechCrunch

AI Summary

Google Collaborates to Combat RCS Spam in India's Messaging Ecosystem Google is taking steps to address the persistent issue of spam in Rich Communication Services (RCS) messaging in India, recognizing the need for a collaborative approach to tackle the problem. The initiative aims to improve messaging quality and user experience by working with local telecommunications providers and potentially other stakeholders to develop more effective spam filtering and prevention mechanisms. This effort is particularly significant given India's massive mobile user base and the growing adoption of RCS as an advanced messaging platform that offers enhanced features beyond traditional SMS.