← Back to articles
Amazon SES / EUM
February 03, 2026
high impact
Build an AI-powered course recommender using Amazon Bedrock and AWS End User Messaging
AI Summary
AWS Launches AI-Powered Course Recommender Using End User Messaging and WhatsApp AWS has developed an innovative AI-powered course recommendation system that leverages Amazon Bedrock, End User Messaging, and WhatsApp Business API to transform educational technology engagement. The solution enables students to discover and order courses through conversational AI interactions, using semantic search and intelligent routing. By integrating services like Amazon SNS, Lambda, and OpenSearch Serverless, the system provides personalized learning recommendations, automates student support, and generates real-time analytics.
Key Takeaways
- • Enables course discovery through WhatsApp conversations using AI-powered natural language processing
- • Implements a decoupled, scalable architecture that can process messages independently and automatically
- • Utilizes semantic search with Amazon Titan Embeddings to understand user intent beyond keyword matching
- • Provides personalized course recommendations based on individual student performance and learning requirements
- • Generates business intelligence through comprehensive interaction analytics
Advanced (300)
Amazon Bedrock
AWS End User Messaging
Education
Serverless
Technical How-to