Sinch Articles
10 articles
What’s ahead for retail customer experience in 2026
Sinch Predicts AI-Driven Transformation of Retail Customer Communications in 2026 Sinch's 2026 predictions highlight a significant shift in retail customer communications, driven by AI technologies. The retail industry is experiencing rapid changes in consumer behavior, with shoppers expecting real...
- • AI agents will enable more interactive and proactive customer messaging in retail
- • Retailers can turn routine notifications into opportunities for real-time customer engagement
- • Conversational AI will help resolve customer issues faster and reduce frustration
Trust as strategy: The leadership mandate for customer communications in 2026
Sinch Reveals Four Strategic Priorities for Building Trust in Customer Communications by 2026 Sinch's 2026 research highlights a critical transformation in customer communications, emphasizing that enterprises must fundamentally redesign their communication strategies to prioritize trust, integrati...
- • 58% of consumers want to choose their communication channel, signaling a need for more flexible engagement models
- • AI-powered communications require transparent, reliable systems that prioritize trust and accuracy
- • Organizations must shift from one-way broadcast messaging to behavior-driven, interactive communication strategies
The hidden architecture behind connected customer journeys
Sinch Reveals Critical Need for Integrated Customer Communication Architecture Sinch explores the growing complexity of customer communication channels and the critical importance of underlying system architecture in creating truly connected customer journeys. As businesses expand across multiple c...
- • Omnichannel presence does not guarantee conversation continuity across customer touchpoints
- • 81% of consumers have negative reactions to repeating information during support interactions
- • Businesses must design communication systems with context-sharing and trust as foundational elements
A refreshed identity for a stronger Sinch story
Sinch Unveils Brand Refresh to Emphasize Trust and Intelligent Communication Infrastructure Sinch has launched a comprehensive brand refresh that reflects its evolution in the rapidly changing customer communications landscape. The company, which now powers over 900 billion interactions annually fo...
- • Sinch is repositioning its brand to highlight its commitment to trusted, intelligent communications at global scale
- • The company now supports over 900 billion interactions annually across 190,000+ businesses
- • Brand refresh aims to create a more consistent experience across Sinch's product suite
From conversation volume to conversation value: What AI means for customer relationships
Sinch Reveals How AI is Transforming Customer Conversations Beyond Volume and Speed Sinch explores the evolving landscape of customer communications in 2026, highlighting how AI is shifting the paradigm from conversation volume to conversation value. The article argues that businesses must move bey...
- • AI is transforming customer communications from a cost-center to a potential growth engine
- • Consumers expect continuous conversations with context across multiple channels
- • Traditional efficiency metrics like Average Handle Time are becoming obsolete in the AI-driven communication landscape
What’s in the cards for financial services in 2026?
Sinch Predicts AI-Powered Conversational Transformation in Financial Services for 2026 Sinch's 2026 predictions for financial services highlight a fundamental shift in customer communications driven by AI technologies. The company forecasts that AI agents will revolutionize how financial institutio...
- • AI agents will enable proactive, context-aware communications in financial services
- • Conversational messaging will replace traditional broadcast-style notifications
- • Financial institutions can use AI to transform high-friction processes like loan applications
Smart Conversations: Stop making customers repeat themselves
Sinch Launches Smart Conversations AI to Revolutionize Customer Support Interactions Sinch has introduced Smart Conversations, an AI-powered toolkit designed to transform customer support by addressing critical communication challenges. The solution tackles a major pain point revealed in Sinch's 20...
- • Smart Conversations offers six AI capabilities including natural language understanding, sentiment analysis, and PII masking
- • The solution aims to reduce customer frustration by preserving conversation context across support interactions
- • AI toolkit supports over 100 languages and can detect intent, sentiment, and potential compliance issues in real-time
What is MMS marketing? Benefits and how to get started
Sinch Explores MMS Marketing: Rich Media Messaging as a Powerful Customer Engagement Tool Sinch's comprehensive guide highlights MMS (Multimedia Messaging Service) marketing as an evolution beyond traditional SMS, offering businesses a more engaging communication channel. Unlike SMS's 160-character...
- • MMS marketing supports rich media content, expanding beyond text-only SMS messaging
- • Messages can include up to 5,000 characters, compared to SMS's 160-character limit
- • Visual content in MMS can improve brand recall and customer response rates
What is smishing? SMS phishing explained
Sinch Reveals the Anatomy of SMS Phishing (Smishing) Attacks and Their Growing Threat Sinch's comprehensive guide explores smishing, a sophisticated form of cybercrime targeting mobile users through deceptive text messages. With SMS messages boasting a 98% open rate, scammers exploit this high enga...
- • Smishing leverages SMS's 98% open rate to target mobile users with fraudulent text messages
- • Scammers primarily aim to steal login credentials through sophisticated social engineering tactics
- • Fraudsters use spoofed phone numbers and impersonation of trusted organizations to increase attack success rates
8 signs your current voice infrastructure needs an update
Sinch Reveals 8 Critical Signs Your Enterprise Voice Infrastructure Needs Modernization Sinch's comprehensive guide highlights the key indicators that an enterprise's voice communication system requires urgent updating. The article outlines eight critical signs of outdated voice infrastructure, ran...
- • Poor call quality and system reliability are major red flags for voice infrastructure modernization
- • Legacy voice systems create operational inefficiencies and potential security vulnerabilities
- • Businesses need flexible, cloud-native voice solutions that can scale and integrate seamlessly