Amazon SES / EUM Articles
20 articles
Adding a voice layer to WhatsApp conversations with AWS End User Messaging
AWS Enables Voice Note Messaging on WhatsApp via End User Messaging Service AWS has introduced a new capability for its End User Messaging service that allows businesses to send and receive voice notes on WhatsApp. The solution leverages AWS services like Amazon Transcribe, Amazon Polly, and Lambda...
- • Voice notes can improve communication by conveying tone and emotion more effectively than text
- • The solution supports both inbound and outbound voice note messaging on WhatsApp
- • AWS services like Transcribe and Polly enable automatic speech-to-text and text-to-speech conversion
Build an AI-powered course recommender using Amazon Bedrock and AWS End User Messaging
AWS Launches AI-Powered Course Recommender Using End User Messaging and WhatsApp AWS has developed an innovative AI-powered course recommendation system that leverages Amazon Bedrock, End User Messaging, and WhatsApp Business API to transform educational technology engagement. The solution enables ...
- • Enables course discovery through WhatsApp conversations using AI-powered natural language processing
- • Implements a decoupled, scalable architecture that can process messages independently and automatically
- • Utilizes semantic search with Amazon Titan Embeddings to understand user intent beyond keyword matching
How to improve email sender reputation with Amazon SES Email Validation
AWS SES Introduces Email Validation to Proactively Protect Sender Reputation Amazon Simple Email Service (Amazon SES) has launched an Email Validation feature designed to help businesses proactively manage email deliverability and protect sender reputation. The solution addresses a critical challen...
- • Email Validation API provides immediate feedback on email address validity at point of collection
- • Validation offers three confidence verdicts: HIGH, MEDIUM, and LOW to help assess email address quality
- • Proactively prevents invalid email addresses from entering databases and damaging sender reputation
Establishing finops management: Integrating AWS Budgets with WhatsApp using AWS End User Messaging
AWS Introduces WhatsApp Budget Alerts via End User Messaging for Real-Time Cost Management AWS has developed a solution that integrates AWS Budgets with WhatsApp messaging using AWS End User Messaging, enabling organizations to receive real-time budget threshold notifications directly on WhatsApp. ...
- • AWS Budgets can now send real-time cost alerts directly to WhatsApp using AWS End User Messaging
- • The solution uses Lambda, SNS, and End User Messaging Social to process and deliver budget notifications
- • Organizations can create custom WhatsApp message templates for budget alerts with detailed cost information
Automate sender ID registration in AWS End User Messaging
AWS Introduces Programmatic Sender ID Registration for End User Messaging AWS End User Messaging now offers a comprehensive set of APIs to automate sender ID registration for SMS and messaging services, focusing initially on countries like Indonesia and India. The new APIs enable businesses to prog...
- • AWS provides a set of V2 API actions specifically designed for sender ID registration management
- • Businesses can now automate the process of registering sender IDs for different countries using programmatic methods
- • The registration process involves multiple steps including creating registrations, submitting field values, and uploading required attachments
Enhance email security using VPC endpoints with Amazon SES Manager
AWS SES Introduces VPC Endpoints for Secure, Compliant Email Infrastructure Amazon Simple Email Service (SES) Mail Manager has launched a new VPC endpoint feature designed to enhance email security for organizations with sensitive communication needs. This solution enables organizations, particular...
- • VPC endpoints allow email messages to remain on private networks throughout processing and routing
- • The solution supports secure SMTP message handling with network-level isolation
- • Organizations can implement granular security controls using traffic policies, security groups, and encryption
Implement Tenants in your Amazon SES environment, Part 3: Implementation guide
AWS SES Introduces Comprehensive Tenant Management Feature for Improved Email Deliverability Amazon Simple Email Service (SES) has released a detailed implementation guide for its new Tenants feature, providing a step-by-step migration process for organizations to manage email sending across multip...
- • AWS SES Tenants feature allows for isolated email reputation management within a single SES account
- • The migration process involves four key steps: preparation, tenant creation, resource association, and sending code updates
- • Users can now programmatically provision tenants and apply automated reputation policies
Implement Tenants in your Amazon SES environment, Part 2: Assessment and planning
AWS SES Introduces Tenant-Based Reputation Isolation for Enhanced Email Deliverability Management Amazon Simple Email Service (SES) has launched a new tenant management feature that allows organizations to create isolated email sending environments within a single AWS account. This capability provi...
- • Tenant-based reputation isolation allows separate email reputations for different customers, business units, or workloads
- • Recommended approach is to create individual tenants per customer or business unit for complete isolation
- • The feature provides automated monitoring and policy enforcement to prevent reputation damage from problematic email senders
Learning email deliverability with Amazon SES
AWS SES Launches Comprehensive Video Series to Improve Email Deliverability Amazon Simple Email Service (Amazon SES) has released a targeted video tutorial series addressing critical email deliverability challenges faced by customers. The seven-part series covers key aspects of email sending, inclu...
- • The video series covers seven critical areas of email deliverability, from technical setup to ongoing management
- • Proper email practices can directly impact sender reputation, inbox placement, and business revenue
- • Tutorials provide strategies for managing IP reputation, monitoring feedback loops, and reducing bounce and complaint rates
How to register for a US toll-free number with AWS End User Messaging
AWS Provides Comprehensive Guide to Registering US Toll-Free Numbers for SMS Messaging AWS End User Messaging has published a detailed guide for businesses looking to register and use US toll-free numbers (TFNs) for SMS communication. The article outlines the registration process, highlighting the ...
- • US toll-free numbers offer the fastest way to begin SMS messaging in the United States
- • TFNs can send SMS messages to over 150 countries with simplified international capabilities
- • The registration process requires detailed information about company use case and opt-in workflow
Cómo Enviar SMS Internacionales con Números Gratuitos de EE.UU. Usando AWS End User Messaging
AWS End User Messaging Introduces International SMS Capabilities for US Toll-Free Numbers AWS has expanded its End User Messaging service by enabling international SMS sending capabilities for US Toll-Free Numbers (TFNs). This new feature allows businesses to use a single US toll-free number to sen...
- • Enables sending SMS to over 150 countries using a single US toll-free number
- • Supports both new and existing US toll-free numbers for international messaging
- • Provides three methods to enable international sending: during new number registration, for existing numbers via console, and through AWS CLI
A Guide to Sending International SMS with US Toll-Free Numbers and AWS End User Messaging
AWS End User Messaging Enables International SMS via US Toll-Free Numbers AWS End User Messaging has introduced a new feature that allows businesses to send SMS messages to over 150 countries using a single US toll-free number (TFN). This capability simplifies global messaging strategies by elimina...
- • Supports SMS messaging to over 150 countries using a single US toll-free number
- • Can be enabled for new or existing toll-free numbers through multiple methods
- • Ideal for businesses sending one-way transactional alerts and testing international messaging strategies
Best practices for building high-performance WhatsApp AI assistant using AWS
AWS Unveils Best Practices for Building High-Performance WhatsApp AI Assistants AWS has published comprehensive guidance for developing scalable and efficient WhatsApp AI assistants using its End User Messaging and cloud services. The article outlines a modular, event-driven architecture that lever...
- • Implement a fan-out architecture using SNS and SQS to decouple message processing components
- • Use Amazon SQS to manage throughput and prevent service throttling when integrating with AI services
- • Leverage AWS End User Messaging for native WhatsApp integration with fine-grained access controls
Enhance email security using VPC endpoints with Amazon SES
AWS SES Introduces VPC Endpoints for Enhanced Email Security and Network Isolation Amazon Simple Email Service (SES) has introduced VPC endpoint integration to provide advanced network-level security controls for organizations sending sensitive email communications. This solution addresses critical...
- • VPC endpoints create a direct, secure connection between applications and Amazon SES without traversing the public internet
- • The solution supports regulatory compliance requirements like HIPAA and GDPR through advanced network controls
- • Organizations can restrict SES access to authorized IP ranges and implement defense-in-depth security architectures
Track OTP success with AWS End User Messaging SMS feedback
AWS End User Messaging Introduces Advanced OTP Tracking with Message Feedback API AWS has introduced a sophisticated method for tracking One-Time Password (OTP) delivery and usage through its End User Messaging Message Feedback API. The solution addresses key challenges in OTP verification by provi...
- • AWS End User Messaging enables first-party tracking of OTP delivery and conversion rates
- • The Message Feedback API allows setting message status as 'RECEIVED' or 'FAILED' based on verification outcome
- • Organizations can now get more accurate insights into SMS message delivery and usage patterns
Integrate Amazon CloudWatch alarms with WhatsApp using AWS End User Messaging
AWS Enables CloudWatch Alarm Notifications via WhatsApp Using End User Messaging AWS has introduced a serverless solution that integrates Amazon CloudWatch alarms with WhatsApp notifications through AWS End User Messaging Social. The architecture leverages AWS services including CloudWatch, SNS, La...
- • Serverless architecture bridges CloudWatch alarms with WhatsApp using AWS End User Messaging
- • Solution enables real-time infrastructure alerts with rich contextual messaging
- • Leverages WhatsApp's global platform for improved notification delivery and engagement
Set up custom domains in Amazon Connect hosted with M365 Exchange Online or Google Workspace
AWS Enables Custom Domain Email Integration for Amazon Connect with Microsoft 365 and Google Workspace Amazon has introduced a comprehensive solution for integrating custom email domains with Amazon Connect, allowing businesses to seamlessly route customer support emails through their existing emai...
- • Enables routing of existing custom domain emails through Amazon Connect
- • Preserves existing email infrastructure while adding advanced contact center capabilities
- • Supports integration with Microsoft 365 and Google Workspace email systems
Enhance event experiences with a generative AI-powered WhatsApp assistant using AWS End User Messaging
AWS Launches AI-Powered WhatsApp Assistant for Event Experiences at Dubai Summit AWS introduced an innovative WhatsApp-based AI assistant at the AWS Dubai Summit 2025, designed to enhance attendee experiences through generative AI and seamless messaging. The solution addresses common event navigati...
- • The AI assistant uses natural language processing to provide tailored session recommendations and venue guidance
- • Attendees can interact through WhatsApp by scanning strategically placed QR codes, eliminating app download friction
- • The solution employs a modular architecture with custom metrics, message processing, and AI-powered response generation
How to build resilient SMS delivery with AWS End User Messaging
AWS Reveals Comprehensive Strategy for Building Resilient SMS Delivery Architectures AWS End User Messaging provides a detailed guide for creating robust SMS communication systems that can withstand various potential disruptions. The article explores three critical levels of SMS resiliency: origina...
- • Phone pools enable automatic failover between origination identities when messaging challenges occur
- • Dedicated originators for each country improve message deliverability and support two-way communication
- • AWS offers multiple delivery receipt tracking options including SNS, CloudWatch Logs, and Data Firehose
A Complete Guide to Resource Sharing for AWS End User Messaging
AWS Introduces Resource Sharing for End User Messaging Across Multiple Accounts AWS has detailed a comprehensive guide for sharing End User Messaging resources across multiple AWS accounts using AWS Resource Access Manager (AWS RAM). The approach allows organizations to centralize messaging resourc...
- • Supports sharing of phone numbers, Sender IDs, opt-out lists, and pools across AWS accounts
- • Resource sharing is regional and works best with AWS Organizations
- • Consuming accounts can use shared resources while paying only for their own message usage